Privacy Policy

Who We Are

This website is operated by 17615574 Canada Inc., carrying on business as Genie Senior Services York Simcoe ("Genie," "we," "us," or "our").

We are committed to protecting your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

Information We Collect

When you submit a consultation request through our website, we collect the following personal information:

• First and last name
• Phone number
• Email address
• Current city or town (moving from)
• Destination city or town (moving to)
• Services you are interested in
• Any additional details you voluntarily provide

We also collect limited technical data automatically through cookies and analytics tools, including referring URL, browser type, device type, and pages visited. See "Cookies and Tracking" below for more detail.

How We Use Your Information

We use the information we collect to:

• Contact you to schedule your free in-home downsizing consultation
• Send appointment confirmations, reminders, and follow-up communications by phone, email, and SMS text message
• Send promotional information about our downsizing services (with your consent)
• Understand how visitors use our website and improve our services
• Comply with applicable legal and regulatory obligations

We will not use your information for any purpose that is incompatible with the purposes described above without first obtaining your consent.

SMS Text Messaging

SMS messages we send may include:

• Appointment confirmations and reminders
• Follow-up messages related to your consultation
• Promotional information about our downsizing and moving services

Message frequency varies. Message and data rates may apply depending on your mobile carrier and plan.

To opt out of SMS messages at any time, reply STOP to any message we send. To request help, reply HELP or contact us directly at ethan.beech@genieseniorservices.com.

Opting out of SMS messages will not affect your ability to receive a consultation or any other services.

Sharing Your Information

We do not sell your personal information to third parties. We may share your information with the following service providers to operate our business:

• Google LLC — We use Google Sheets to store consultation requests and Gmail to process email notifications. Google's privacy policy is available at policies.google.com/privacy.
• Meta Platforms, Inc. — We use Meta Pixel on our website to measure the effectiveness of our advertising on Facebook and Instagram. Meta may use aggregated data from your visit to show relevant ads. Meta's privacy policy is available at facebook.com/privacy/policy.

We require all third-party service providers to handle your personal information in accordance with applicable privacy laws.

We may also disclose your information if required to do so by law, court order, or lawful request from a regulatory authority.

Cookies and Tracking

Our website uses cookies and similar tracking technologies to understand how visitors interact with our site and to measure advertising performance. These may include:

• Analytics cookies — to understand page visits, traffic sources, and user behaviour
• Advertising cookies — to measure and optimize the performance of our ads on platforms such as Meta (Facebook/Instagram)

You can control and manage cookies through your browser settings. Disabling cookies may affect your browsing experience on our site.

Your Rights Under PIPEDA

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:

• Know what personal information we hold about you
• Access your personal information and request a copy
• Request correction of inaccurate or incomplete information
• Withdraw your consent to our use of your information at any time (subject to legal or contractual restrictions)
• Request deletion of your personal information

To exercise any of these rights, please contact us using the information in the "Contact Us" section below. We will respond within 30 days.

Data Retention

We retain your personal information for up to two (2) years from the date of collection, or for as long as necessary to fulfill the purposes described in this policy, whichever is shorter. After this period, your information is securely deleted.

If you request deletion of your information before that time, we will remove it within 30 days of receiving your request, unless we are required to retain it by law.

Security

We take reasonable technical and organizational steps to protect your personal information from unauthorized access, use, disclosure, or destruction. However, no method of data transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or complaints about this privacy policy or our handling of your personal information, please contact us: